XO Group, Inc. 

The Knot, The Bump, The Nest

During the summer of 2018 I had the opportunity to intern in New York City for XO Group, Inc. in their branded content studio department. XO Group is the parent company for The Knot, The Bump, and The Nest, and as the branded content intern, I was able to:

Work collectively with the team to brainstorm campaign themes and concepts for clients

Pitch ideas for campaigns and articles

Write brand integrated articles and social media posts for The Knot, The Bump, and The Nest

Run The Knot's Instagram account on Fridays, executing a "Fashion Friday" theme highlighting one wedding gown designer's styles

Write Facebook, Instagram, and Pinterest posts for The Knot, The Bump, and The Nest

Use Adobe Photoshop to format photos for web articles

Select images consistent to the brand to use on The Knot, The Bump, and The Nest's social media accounts


© 2021 by Samantha Bowers

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